How to Prepare a Mergado Editor Project for PPC Wolf#
Preparing quality data in Mergado Editor is a fundamental prerequisite for PPC Wolf to work effectively. PPC Wolf does not modify data — it only synchronises it — so the input data must be in perfect condition.
For creating campaigns in PPC Wolf, you can use any project you already have in Mergado (for example one for Heureka or Google Shopping). However, creating a new, separate project dedicated exclusively to PPC Wolf ensures your PPC ads look exactly as needed to generate clicks and higher revenue.
The main advantage of a separate project is preserving data independence. Edits you make in Mergado specifically for search advertising (e.g. shortening overly long names, removing special characters, or adjusting letter case) could be undesirable in other systems or could cause errors in ads on other channels.
Preparing data in Mergado#
1. Create a new project#
PPC Wolf can use any project, but we recommend creating a completely new project dedicated exclusively to PPC Wolf in Mergado Editor. Changes you make for search advertising (e.g. shortening names) will then not affect other systems where they could be undesirable.
2. Work with queries#
You do not always need to work with all your products at once. Set up campaigns for specific product queries that you create in the project in Mergado Editor. Include in queries only the products you actually want to advertise in the selected campaigns. If you have hidden items in the feed, PPC Wolf unfortunately does not detect this hiding. If you want to send only selected goods to PPC Wolf, using a query is the only way to do this.
Include in the campaign query only items that have values filled in for all elements used in ads.
3. Edit elements#
Hide unnecessary elements that you will not use in PPC campaigns (e.g. EAN or shipping cost). Hiding them in Mergado makes data management on the Products page clearer.
Remove special characters from names (exclamation marks, unnecessary hyphens, etc.) and adjust letter case (e.g. if names are written in ALL CAPS).
If you use prices in ads, round them using a rule to whole numbers and remove currency codes so they do not look distracting in ad text.
4. Consider performance factors#
Include in advertising queries ideally only products that are in stock. This significantly improves campaign conversion rates.
Avoid using elements that change very frequently (e.g. a dynamic price that changes several times a day). High data variability can cause constant updates in advertising platforms and create complications.
5. Strategic tips for campaign structure#
If the online store has a large number of items, divide the advertising into multiple campaigns (e.g. by category or manufacturer). PPC Wolf works more efficiently with smaller data volumes and individual campaigns are easier to manage.
A proven approach for ensuring valid data is to create a helper element (e.g. STATUS), in which you write different values using rules in Mergado. For example “OK” for valid items, “error” for general errors, or “NO” for items that should not be in the campaign. You then simply create a query containing only items with STATUS = “OK”.
Following these recommendations will ensure clear data and more effective PPC campaigns without unnecessary errors and rejected ads.
FAQ#
Do I need to create a new project in Mergado for PPC Wolf, or can I use an existing one?#
You can use any existing project. However, we recommend creating a separate project dedicated exclusively to PPC Wolf. Data edits for search advertising (such as shortening names or removing special characters) would also affect the target system for which the shared project was originally created. There, however, those changes could be undesirable or cause errors.
Why is it better to have a separate project for PPC Wolf?#
A separate project ensures data independence. Changes you make specifically for PPC ads will not affect other channels such as Heureka or Google Shopping, where they could cause problems.
Does PPC Wolf edit data itself, or does the data need to be prepared in advance?#
PPC Wolf does not edit data — it only synchronises it. Input data must therefore already be in perfect condition in Mergado Editor. All data edits must be made there directly.
Do I need to advertise all products from the project in the campaign?#
No. You set up campaigns for specific product queries that you create in the project in Mergado Editor. Include in the query only the products you actually want to advertise in the given campaign.
What happens if I have hidden items in the feed?#
PPC Wolf does not detect hidden items in Mergado. If you want to include only selected goods in a campaign, using queries is the only way to do it.
Which products should I include in the campaign query?#
Ideally only products that are in stock and have all element values used in ad templates filled in. This can significantly improve campaign conversion rates.
What data edits in Mergado are most important for PPC Wolf?#
We recommend removing special characters from names (exclamation marks, unnecessary hyphens, etc.), adjusting letter case, rounding prices to whole numbers, and removing currency codes so they do not look distracting in ad text. It is also advisable to hide unnecessary elements that you will not use in PPC campaigns.
Can frequently changing prices or other data in Mergado cause problems in campaigns?#
Yes. Elements with high data variability — for example a dynamic price that changes several times a day — cause constant updates in advertising platforms, which can create complications and unnecessarily burden synchronisation.
What is the best way to divide advertising when the online store has a large number of products?#
We recommend dividing advertising into multiple campaigns, for example by category or manufacturer. PPC Wolf works more efficiently with smaller data volumes and individual campaigns are easier to manage.