Element GIFT#

Basic information#

The GIFT element contains a text description of a free gift included with the product. GIFT can appear multiple times in the feed if all those gifts are free with the product, with no additional conditions required to receive them.

When multiple GIFT elements are present, individual gifts can be distinguished using the nested ID attribute. Each gift can optionally have its own identifier.

The maximum text length in the GIFT element is 250 characters.

How to work with the ID attribute of the GIFT element in Mergado#

In Mergado, the @ character is prepended to attribute names. The basic path to the ID attribute under the GIFT element in queries or rules would look like this: GIFT | @ID

Frequently asked questions#

  • How do I find out what gifts your competitors are offering with their products?
    • You can get this information using the Bidding Fox extension and Bidding Fox Elements.
  • Can cashback be listed as a gift?
    • Yes, but Heureka requires you to also specify the exact cashback amount. More information on this topic is available on our blog in the article Cashback in the GIFT element.

What Mergado Audit checks for the GIFT element#

  • Whether the GIFT element contains content that is not permitted — for example, the word discount (a discount or service should not be listed as a gift with a product).
  • The maximum permitted length of 250 characters.

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