Visual similarity#

In the Visual similarity section, you can enable advanced features for writing analytical data to the output data feed. The tool uses artificial intelligence to analyze product photos and identify products that are visually identical or very similar.

  • IDs of visually similar products – enables writing the identification codes (IDs) of visually similar products to a specific element in your output feed.

  • URLs of visually similar images – enables saving the URLs of product images that the system has evaluated as the closest visual match.

FAQ#

What is the Visual similarity section for, and how can I use this data?#

This section lets the system analyze the appearance of your products and write the matches it finds directly to the output feed. You can then use this data in Mergado or in your online store, for example for automatic variant pairing, creating “similar products” offers, or advanced segmentation in ad campaigns.

What happens if I turn on writing the IDs of visually similar products?#

For every product, the system looks for the visually closest alternatives in your catalog and writes their unique IDs into the feed. This makes it easier to offer customers alternative items in your advertising systems if, for example, the selected product is out of stock.

How does the option to write the URLs of visually similar images work?#

Once you enable this toggle, the system adds elements to the output feed containing direct URLs to the images of visually similar products. This lets you work with the visual content of related products in advanced rules or when building specific templates.

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