🚀 Main features#

Continuous automatic bidding#

Bidding Fox analyzes the sales potential of products and dynamically manages their advertising so that they are as visible as possible. Conversely, for items with low potential it dampens advertising and thus saves your credit. It adjusts bidding several times a day based on the most current data, which it verifies directly on Heureka and Zboží.cz.

Tailored strategies#

Split your assortment by margin, price or category and set a target PNO (cost/revenue ratio), CPC and desired positions for each segment. You can also schedule strategies for seasonal campaigns (for example Black Friday).

Cost savings#

With the “Do not bid where I am in the top position with the Heureka cart” feature you prevent unnecessary clicks. In addition, the extension automatically lowers CPC once a product reaches the set goal. You can also set a limited budget for a chosen period for any strategy.

Diagnostics and alerts#

Bidding Fox detects problems in advertising (for example measurement outages) and sends you an alert by email or into Mergado and recommends improvements. In addition, you can set exactly what you want to track and thus keep control over the development of products that are key for you.

Competition monitoring#

Get a detailed overview of product and shipping prices, position on product cards or availability. Find out who sells the same products as you and for how much.

Reports for you and your clients#

Always have clear charts and performance statistics at hand. Have performance and comparison PDF reports sent to you regularly or download them in CSV, HTML or XLSX format.