What Is the Mergado Contexts Extension?#

Mergado Contexts is an extension that serves as a central context repository for your online store for AI. It ensures that the AI agent in Mergado fully understands how a specific online store operates — its strategy, goals, product range, rules, and internal processes.

All the important information that typically exists only “in the head” of the owner or specialist and is not directly available in Mergado can be stored in one place using Mergado Contexts and made accessible to the AI agent. The agent then works not from general assumptions, but from precise and up-to-date information about the specific store.

The extension is ideal for:

Online store owners who want the AI agent to work consistently with their business rules, strategy, and goals without having to explain the context repeatedly.
Agencies managing multiple clients who store a complete set of information for each online store (USPs, pricing rules, typical processes, etc.), so the AI works precisely according to each client’s needs.
PPC specialists and marketing professionals who regularly work with AI tools in Mergado and want to ensure high-quality, repeatable outputs on the first attempt.
Teams working with agentic commerce and advanced workflows, where it is essential that the AI is not dependent on manually entered context for every new task.

Pricing and Billing#

Mergado Contexts is completely free for Mergado Editor users, with no additional fees of any kind.

The extension is activated for one specific online store.

Because the extension is free, there is no trial period.

What You Need to Run Mergado Contexts#

An active Mergado Editor account.

Key Features#

Central online store context repository — All strategic information, goals, product data, rules, and know-how are stored in one place. The AI agent and other extensions draw from them automatically, working consistently and in line with the specific store’s needs.
PDF and Google Docs import — Information can be written directly in the extension, or existing PDF files can be uploaded and Google Docs imported. The extension automatically converts the content into a format optimized for AI.
Clear file management — The context can be kept in a single summary document or divided into multiple topic-specific files (e.g. strategy, pricing, product range, prompts). Files can be edited and updated at any time to reflect the current state of the online store.
Centralized prompt management — Custom AI instructions can be stored in one place and reused across different extensions, for example in Mergado Sources. There is no need to recreate prompts every time.
API availability — The stored context is accessible via API to the AI agent and other extensions in the Mergado system (e.g. Mergado Sources). In the future, Mergado Contexts will be usable as a source of information for additional extensions.

How to Activate Mergado Contexts#

Activate the extension in Mergado Store: I want to activate → select the online store for which you want to enable the extension → Activate.

Working in Mergado Contexts#

What to Store in Mergado Contexts#

Practically any information important for understanding the online store that is not directly available in Mergado can be stored here. Typical content examples:

Strategy and goals — long-term business objectives, target customer segments, priority markets or channels.
Product information — product range specifics, key categories, seasonality, typical customer queries.
USPs and positioning — how the online store differentiates from competitors, what benefits it highlights, what tone of voice it uses in communication.
Rules for pricing, shipping, and availability — internal rules the AI must consider when making recommendations or generating content.
Internal processes and know-how — procedures the team follows as standard and that the AI should respect.
Custom prompts and AI instructions — reusable instructions for generating product descriptions, product names, or other content.

Creating and Managing Contexts#

Content can be organized freely according to the team’s needs:

One summary file — suitable for smaller online stores with a clear information structure.
Multiple topic-specific files — recommended for larger online stores or agencies where it is beneficial to separate strategy, pricing rules, and prompts into individual files for easier maintenance.

Create a new context by clicking the New context button and selecting whether to create a new document (New Document), kanban (New Kanban), or gantt (New Gantt).

When creating a new document, simply name the document, enter the relevant text (using the Markdown or WYSIWYG editor) or import it from Google Docs or as a PDF file, and save.

Created contexts can be edited, updated, or deleted at any time. It is recommended to update the context regularly so that it reflects the current state of the online store and its strategy.

FAQ#

What Is Mergado Contexts and What Is It Used For?#

Mergado Contexts is an extension that serves as a central AI context repository for your online store. You store everything important there — strategy, goals, product data, rules, prompts, and know-how — and the AI agent and other Mergado extensions draw from that information. This ensures they work consistently and precisely according to your store’s needs, not based on general assumptions.

Who Is the Extension For?#

The extension is suitable for online store owners who want to work with AI consistently without repeatedly explaining context, for agencies managing multiple clients, for PPC specialists and marketing professionals working with AI tools in Mergado, and for teams working with advanced agentic commerce workflows.

What Problem Does Mergado Contexts Solve?#

When working with AI, you typically need to explain how your online store operates, what rules you have, your goals, or your communication style for every new task. Mergado Contexts eliminates this need by storing all context once and making it permanently available to the AI agent.

How Much Does Mergado Contexts Cost?#

The extension is completely free for Mergado Editor users.

Can the Extension Be Used for Multiple Online Stores?#

The extension is always activated for a specific online store. If you manage multiple online stores (e.g. as an agency), you activate and manage Mergado Contexts for each online store separately — each has its own separate context.

What Information Can Be Stored in Mergado Contexts?#

Practically anything important for understanding the online store that is not directly available in Mergado: strategy and goals, product information, USPs and positioning, rules for pricing or shipping, internal processes, know-how, and custom prompts or AI instructions.

What Document Formats Are Supported?#

Information can be written directly in the extension (using Markdown or the WYSIWYG editor), uploaded as a PDF file, or imported from Google Docs. The extension automatically converts the content into a format that AI works with effectively.

Can Contexts Be Updated Over Time?#

Yes. Created contexts can be edited, updated, or deleted at any time. We recommend updating the context regularly to reflect the current state of the online store and its strategy.

How Does Mergado Contexts Work with the AI Agent?#

Mergado Contexts serves as the context source for the AI agent in Mergado. The agent draws from it with every task — it does not need to guess how your online store works or generate generic solutions. Results are precisely tailored to your goals and rules.

Can Other Extensions Use the Stored Context?#

Yes. The stored context is accessible via API, so other extensions can also use it — for example Mergado Sources. In the future, Mergado Contexts is planned to be usable by additional extensions in the Mergado ecosystem.