🧪 Use cases#

A large electronics retailer#

was looking for a way to efficiently manage thousands of products on Heureka without constantly rising costs. After deploying Bidding Fox, results arrived within just three months. Year-on-year revenue grew by 45%, while credit costs were reduced at the same time. Thanks to smart automatic bidding management, strategies adapted to expected sales and at the same time kept an eye on competitive positions. The result was more efficient advertising, higher profits and significant time savings in campaign management.

Decathlon#

the largest global manufacturer of sports equipment, needed to handle bidding management for a broad and seasonally changing assortment. With Bidding Fox they gained flexibility and could react quickly to changes in demand and the competitive environment. Automatic strategies split by number of competitors and price level allowed them to efficiently monitor positions, save time and focus on strategic decisions. The result was clearer advertising management, stable campaign performance and more room for growth.