Audit (Zboží.cz)#

After the success of the Heureka Audit, we’re bringing its “sibling” to Pricing Fox as well – the Zboží.cz Audit. With it, you get an overview of how your products fare on the second-largest price comparison site in Czech e-commerce.

What will the audit show you?#

The audit is a clear report that divides your products into several areas:

• Problems
  Here you’ll see products that have fundamental errors. Typical examples are unpaired items, incorrectly filled-in required parameters, or products that don’t appear on Zboží.cz at all. It’s advisable to address these problems immediately, because they prevent customers from finding your offers in the first place.

  

• Warnings
  This part covers situations where you do have products on Zboží.cz, but their performance isn’t optimal. This may be, for example, too high a price compared to the competition, worse positions in the listing, or a smaller number of offers on the product card. The audit helps you reveal where you’re needlessly losing potential customers.

  

• Recommendations
  Here you’ll find specific steps that will help you improve your positions and increase performance. Often these are bidding adjustments (for example setting the CPC), including products in a bidding strategy, or other small changes that can have a fundamental impact on the results.

TOP segments#

The audit also shows you which segments you have the largest representation of products in and how you stand in them price-wise. This makes it easy to find out whether you hold a strong position in key categories, or where, on the contrary, competitors dominate. Thanks to this overview, you can focus on the areas with the greatest business potential and quickly reveal where it makes sense to strengthen your price strategy or bidding.

The most common competitors#

In the report you’ll also find an overview of the most common competitors – that is, the stores you meet most on Zboží.cz. For each competitor, you also see how many products you have that are cheaper, equally priced, and more expensive. This lets you precisely target your main rivals and adjust your strategy accordingly. So instead of blanket changes, you can respond only where it has a real impact.

How will the audit help you?#

The Zboží.cz Audit works like a diagnostic. In a few seconds it reveals the weak spots of your feed and price strategy and offers specific solutions. So you can quickly decide which products to focus on, what to fix, and where it pays off to add activity.

Thanks to this, you’ll have the certainty that your offers not only work correctly, but are also competitive and visible where customers look for them.

👉 You’ll find the Zboží.cz Audit right in the Reports tab in your Pricing Fox account. Try it and see where you have room for improvement.

FAQ#

How often is the Zboží.cz Audit updated? The audit is automatically regenerated with each update of the data from Zboží.cz – typically several times a day. For immediately fresh data, you can refresh the report manually.

Is a similar Audit available for Heureka too? Yes, in the Reports → Heureka section you’ll find the equivalent Product audit for Heureka with the same structure of breakdown into Problems, Warnings, and Recommendations.

Can I export the Audit results? Yes. Above the overview there’s a button for export to CSV or XLS, or the report can be shared via a public address or sent regularly to your email in PDF format.

What specifically should I do with the products in the Problems section? It depends on the type of problem – each card contains an explanation of what exactly is wrong. Most often these are unpaired products (resolved by fixing the feed or the EAN code) or missing required parameters (filled in in the feed or in Mergado).