Element g:availability_date#

Basic information#

The g:availability_date element contains the date and time in the format YYYY-MM-DDThh:mm, or the date, time, and time zone in the format YYYY-MM-DDThh:mm±hhmm, indicating when a pre-ordered or back-ordered item will be dispatched.

It is a required element when products have the availability status backorder or preorder in the g:availability element. For in_stock or out_of_stock values in g:availability, this element is not required — it is optional only.

The maximum value length in g:availability_date is 25 characters.

• g:availability_date element specification in Google Merchant Center Help

Elements related to g:availability_date that may also appear in the feed:

• g:availability — product availability status

Frequently asked questions#

• Do I need to include g:availability_date with a specific date and time alongside g:availability?
  • Yes, but only for availability statuses backorder and preorder.
  • For in_stock and out_of_stock statuses, you do not need to provide a date and time in g:availability_date.
• How do I create a date and time value for g:availability_date in Mergado?
  • If your input feed uses a different format than Google Shopping (typically the Heureka format containing the DELIVERY_DATE element), the date will be populated into g:availability_date automatically by the converter’s system rule during format conversion.
  • In other cases where the converter does not generate the date and time, you can build the value for g:availability_date yourself. Useful references:
    • https://www.mergado.cz/blog/datum-a-cas-v-mergadu
    • https://www.besteto.cz/jak-na-zamitnute-produkty-v-google-merchant-centru-z-duvodu-dostupnosti/
• Which time zone should I use for g:availability_date?
  • According to Google’s guidance on how to format dates and times for Google Shopping, we recommend using the Central European time zone: +0100. A value in g:availability_date would then look like this: 2024-07-04T21:02+0100.
  • To distinguish summer time, use +0200 in summer and +0100 in winter.

What Mergado Audit checks for the g:availability_date element#

• Whether the value in g:availability_date has the correct date and time format.
• The maximum text length in g:availability_date is 25 characters.

If you need help, contact our technical support.