How Blending Bull Differs from Mergado Editor#
Although both tools are feed editors, they approach data in completely different ways.
→ Blending Bull is a low-level editor. It works like a fast, universal typewriter that modifies text at the level of individual characters.
→ Mergado Editor is a robust analytical tool that works with logical elements and requires knowledge of the specific data format.
Blending Bull and Mergado Editor complement each other well in practice. You can use Blending Bull to fix invalid data, which you then process further in Mergado Editor.
Main differences between the tools#
| Feature | Blending Bull | Mergado Editor |
|---|---|---|
| Data processing level | Individual characters — Does not interpret the logical meaning of data; treats it as text only. | Complete elements — Works with specific fields and their meaning. It needs to know what each piece of information means. |
| Format knowledge | Universal — Processes any text file (XML, CSV, JSON, TXT, TSV). | Specific — Must know or “learn” the format (via the default format or a custom format). |
| Technical infrastructure | No database — Has no knowledge of how many products are in the file or what values individual elements have. | Includes a database — Offers filters, statistics, a product API, and extensions. |
| Data merging | Concatenates feeds — Combines multiple input files into one output. | Supplements data — The Data file import rule appends external data to existing items. |
| Speed | Exceptionally high — Processes data very quickly. | Standard — Processing is more complex due to writing to the database. |
| Main use case | Prototyping, fixing invalid data or broken feeds, simple edits. | Long-term campaign management and optimization, pricing, advanced marketing edits. |
| Pricing model | Fixed price per online store, regardless of the number of products. | Based on the number of products in individual online store projects. |
FAQ#
What is the main difference between Blending Bull and Mergado Editor?#
Blending Bull works with data at the level of individual characters. It does not understand their meaning — it simply modifies text. Mergado Editor, on the other hand, works with complete elements and their logical meaning, so it needs to know the specific feed format.
Can I use Blending Bull and Mergado Editor at the same time?#
Yes. Both tools complement each other well in practice. You can use Blending Bull to fix or prepare invalid data, which you then process further in Mergado Editor.
What file formats does each tool support?#
Blending Bull is universal and processes any text file (XML, CSV, JSON, TXT, TSV). Mergado Editor is more specific — it must know the format or “learn” it first through the default or custom format.
Which tool is faster?#
Blending Bull is exceptionally fast because it works only with text without writing to a database. Compared to Blending Bull, Mergado Editor is somewhat slower, as its processing is more complex due to working with a database.
How does data merging differ between the two tools?#
Blending Bull concatenates multiple input files one after another into a single output. Mergado Editor does not merge data this way — it uses the Data file import rule to append external data to existing items.
Does Blending Bull have access to a product database?#
No. Blending Bull works without a database, so it has no knowledge of how many products the file contains or what values individual elements have. Only Mergado Editor contains a database, which is why it offers filters, statistics, a product API, and extensions.
What is Blending Bull best suited for?#
It is particularly well suited for prototyping, fixing invalid or broken feeds, and simple text-level data edits. It is not designed for long-term campaign management and optimization.
What is Mergado Editor best suited for?#
Mergado Editor is designed for long-term campaign management and optimization, pricing, and advanced marketing data edits. It requires knowledge of the specific data format.
How do the pricing models of the two tools differ?#
Blending Bull has a fixed price per online store, regardless of the number of products. Mergado Editor pricing is based on the number of products in individual online store projects.
When is it better to use Blending Bull instead of Mergado Editor?#
Blending Bull is a better choice when you need to quickly merge multiple feeds, fix invalid data, or work with non-standard formats that Mergado Editor does not recognize. For one-off or technical text-level edits, it is the faster and simpler option.