Element link#

Basic information#

The link element contains the URL of the product page in the online store — the page where the product can be added to the cart. The product URL must be unique across products in the feed.

The maximum length is 2000 characters.

• link element specification in Google Merchant Center Help

Other elements related to the link element that can also be used in the feed:

• g:mobile_link — the URL of the mobile version of the product page
• g:ads_redirect — the redirect URL for paid Google Shopping ads
• g:canonical_link — the canonical URL for the Google search index

Frequently asked questions#

• How do I add UTM parameters to the URL in the link element?
  • Use the Set UTM parameters rule, which is designed specifically for this purpose.
• How do I remove UTM and other parameters from the URL in the link element?
  • Use the Find and replace rule with regular expressions.
• How do I fix duplicate URLs in the link element, for example for variant products?
  • Using the Rewrite rule, you can append a # character followed by the system variable @@MERGADO_ID to the end of each URL — this variable is unique for every product in the feed.
  • Example rewrite mask: %link%#%@@MERGADO_ID%
  • This makes duplicate URLs unique without affecting the actual link to the product page in the online store.

What Mergado Audit checks for the link element#

• Whether the link element is missing or empty for any products.
• Whether the URL in the link element is duplicated — it should be unique for every product in the feed.
• The audit also checks the correct URL format in the link element.
• It checks the maximum URL length in the link element, which is 2000 characters.

If you need help, contact our technical support.