🗄️ Where Fox Data+ gets its data#

Fox Data+ does not calculate its own data; it processes everything available in your Mergado project. The sources can be:

  • Bidding Fox Elements: statistics and product-card data from Heureka and Zboží.cz, data from Google Analytics 4, product information, weather, or currency rates. This is the most common source for dashboards about advertising performance.

  • Mergado queries and elements: anything you already have in Mergado, including your own calculated elements.

  • Imports: data from CSV files or Google Sheets (you can even type into Google Sheets by hand).

  • Mergado Sources: external data sources.

  • Web scraping: for example with the Scraping Camel extension, which lets you monitor website content too (number of pages, HTTP status, meta description, and so on).

The rule is simple: whatever you can get into Mergado, Fox Data+ can visualize, watch, and export.

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