Reports#
Reports are for evaluating performance — unlike Diagnostics, which watches continuously and flags problems, reports show how the project is doing overall and over time. Which reports are available depends on which connections your project has active.
Available reports#
- Project report — store, rule, and product performance in one place.
- Segment report — a comparison of TOP categories, brands, and price tiers, including combinations between them.
- TOP products — the best-performing products on a chosen price comparison site, including 30-day totals.
- Range audit — a check of how well your range is matched and how it stacks up against the competition on the comparison site.
- Profitability report — products with the best and worst profitability (TOP and FLOP).
- Competition report — a comparison with selected competitors, even several at once.
- Performance groups — a quick split of your range into three groups: Stars (top performers, worth boosting with budget), Dogs (spend money without earning proportionally), and Zeros. For each group you see revenue, orders, costs, and performance ratio, so you immediately know where to add and where to cut back.
Most reports can be shared via a public link or sent to your email as a PDF.
Sharing and settings#
Reports can be configured as needed, sent regularly by email, and shared via a public link without requiring login — handy for sharing with a client or colleague. The link contains a unique code, so no one can guess it without you sending it to them. Incognito mode can be turned on when sharing, hiding sensitive data.
Data in a report reflects the moment you last generated or refreshed it — reports aren’t generated continuously on their own, only on demand (apart from scheduled email sending, which follows the interval you set).
FAQ#
Do I need an active connection for reports to work? It depends on the report. Basic reports (Segment, Project) work with data from Mergado. If a connection is missing, reports that depend on it won’t show, or will have limited data.
Can I share a report with someone who doesn’t have access to Pricing Fox? Yes. Most reports let you generate a public address with a unique hash in the link, accessible without logging in.
What’s the difference between the Segment report and the Project report? The Project report is a quick overview of the project’s overall performance in one place. The Segment report goes deeper — it breaks down the range by segment (category, brand, rules, price tiers) and helps identify specific opportunities.