Element URL#

Basic information#

The URL element contains the link to a specific product in your online store, where the product can be added to the cart. The product URL must be unique across all products in the feed.

The maximum length is 300 characters.

• URL element specification on the Heureka website

Frequently asked questions#

• How do I add UTM parameters to the URL?
  • Use the Set UTM parameters rule, which is designed specifically for this purpose.
• How do I remove UTM and other parameters from the URL?
  • Use the Find and replace rule with regular expressions.
• How do I fix duplicate URLs, for example for product variants?
  • Using the Rewrite rule, you can append a # character to the end of URLs followed by the system variable @@MERGADO_ID, which is unique for every product in the feed. Example of the rewrite mask in the rule: %URL%#%@@MERGADO_ID% This way you turn duplicate URLs into unique ones without affecting the actual link to the product page in your online store.
• Will products on Heureka become unpaired if their URL changes?
  • Yes, however if the other values in the key pairing elements (PRODUCTNAME and CATEGORYTEXT) have not changed, Heureka will soon pair the product back into its product card.

What Mergado Audit checks for the URL element#

• Whether the URL element is missing or empty for any products.
• Whether the URL is not duplicated — i.e. whether it is unique for every product in the feed.
• The audit also verifies the correct URL format.

If you need help, contact our technical support.