Element PRODUCTNAME#

Basic information#

PRODUCTNAME is the exact product name. It is a required element in a Heureka feed. It is used for product pairing. For certain product categories it must meet Heureka’s requirements — for example, clothing names must include the size. At the same time, it must not contain additional details unrelated to the product name, such as gifts, warranty information, or similar. The maximum length is 200 characters.

• PRODUCTNAME element specification on the Heureka website
• Examples of correct names and mandatory PRODUCTNAME components on the Heureka website

Frequently asked questions#

• How do I add the manufacturer’s name to PRODUCTNAME?
  • You can use the automation Add producer to product title — simply run it. A step-by-step guide is available in the article Complete Guide to Product Pairing on Heureka Using Mergado.
• How do I add a parameter such as size to PRODUCTNAME?
  • First, create product queries on the Products page, which you will then use in rules. A query should contain the group of products that need to include a specific parameter in their names but currently do not. For example, you can create a query for clothing that must contain the Size parameter in the name. A step-by-step guide is available in the article Complete Guide to Product Pairing on Heureka Using Mergado.
• How do I adjust PRODUCTNAME for product pairing?
  • For pairing to work, the value in PRODUCTNAME must match the product card name on Heureka exactly. You can edit product names in Mergado using various rule types, for example: Rewrite, Bulk rewriting by values, Data file import, manual edits, or automated adjustments using extensions such as Pairing Bear or Heureka Watchdog. More information about pairing is available in the article Complete Guide to Product Pairing on Heureka Using Mergado.
• Will products on Heureka become unpaired if PRODUCTNAME changes?
  • Yes, products will then go through the pairing process again. The duration depends on Heureka’s processing capacity.
• How do I remove a duplicate manufacturer name from the product name?
  • Using regular expressions.
• Can PRODUCTNAME contain a gift or free shipping information?
  • No. Add a gift in the GIFT element and free shipping in the DELIVERY element.

What Mergado Audit checks for the PRODUCTNAME element#

• Whether the PRODUCTNAME element is missing or empty for any products.
• Whether PRODUCTNAME is not duplicated — i.e. whether it is unique for every product in the feed.
• Whether the PRODUCTNAME element has the correct length (no more than 200 characters).
• The audit also flags when PRODUCTNAME contains prohibited words, links, or characters — for example, gift or shipping information does not belong in this element, nor do copyright ©️ or trademark ™️ symbols.

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