Element g:title#

Basic information#

The g:title element contains the exact product title. It is required for Google Shopping. It can contain up to 150 characters, but the most important information should appear within the first approximately 70 characters.

For product variants, differences should already be reflected in the title — it should include size, colour, brand, and similar attributes.

• g:title element specification in Google Merchant Center Help

Elements related to g:title that can also be used in the feed:

• g:structured_title — a structured product title created using AI (generative artificial intelligence)
• g:product_detail — product parameters

Frequently asked questions#

• How do I add the manufacturer’s name to g:title?
  • Use the pre-built Add producer to product title automation. Before running the automation, set the relevant elements (g:title, g:brand, …) that the automation should work with.
• How do I add a parameter such as size to g:title?
  • First, create product queries on the Products page, which you will then use in rules. The query should consist of products that should include a specific parameter in their titles but currently do not. For example, you can create a query for clothing that should have the Size parameter in the title. Rules are then set up in the same way as for Heureka elements.
• How do I populate g:title with a value from another element?
  • Use the Bulk copy values rule to copy the value from another element — for example, from NAME_EXACT to the g:title element.
  • You can also use the Rewrite rule to save the value of another element (a variable) into g:title, for example: %NAME_EXACT%.
• Does Google Shopping pair products into product cards like Heureka does?
  • No, Google Shopping does not group products into product cards.
• How do I remove a duplicate brand name from the product title?
  • Using regular expressions.
• Can g:title contain promotional text such as “sale price” or “free shipping”?
  • No. Google Shopping does not allow promotional text in titles. Use g:sale_price for sale prices and g:shipping for free shipping.

What Mergado Audit checks for the g:title element#

• Whether the g:title element is missing or empty for any products.
• Whether g:title is duplicated — it should be unique for every product in the feed.
• Whether the g:title element has the correct length (maximum 150 characters).
• The audit also detects invalid links or words in g:title — promotional content such as gift or shipping information, as well as any links, are not permitted in this element.

If you need help, contact our technical support.