Diagnostics#
Diagnostics continuously monitors prices, margins, rules, and competition at the individual product level, and flags situations worth checking — so you don’t have to hunt for problems across tables by hand.
Looking for “is my connection to Heureka or my store even working”? That’s handled by a separate page, Alerts.
Four categories of findings#
- ⭐ Trend insights — general observations about how the project is developing over time.
- 🔴 Critical issues — for example a product priced at zero, or not matched with a price comparison site.
- 🟡 Risk states — an unusual price or margin change, a limit kicking in, a price below the purchase price.
- 🟢 Optimization opportunities — where pricing or competitiveness could be improved.
Not every finding means something’s wrong. Diagnostics gives you context for a decision — you always make the change yourself.
Project health#
A summary score on a 0–100 scale shows the important errors, warnings, and recommendations in one place, so you don’t have to go through each area separately.
What’s specifically monitored#
- Prices and margins — unusual changes, margin that’s too low, repricing results outside the expected range.
- Rules and data — missing data on products, whether they’re correctly matched to rules.
- Competition and market — products with no competition, a significant difference from the market, or uncontrolled gradual undercutting (a so-called price spiral).
Google price recommendations#
If you have an active Google Merchant Center connection, diagnostics compares your prices with the values GMC calculates for your products and splits them into three categories:
| Category | What it means |
|---|---|
| Room to raise prices | You’re selling cheaper than Google suggests. You have room to increase margin. |
| Margin risk | The purchase price is higher than the suggested price. Selling at it would be a loss. |
| Above benchmark | You’re selling more expensive than Google’s comparison price. This can reduce competitiveness in Google Shopping. |
For each category you see the number of affected products and can click straight through to their list.
The Project Analyst on the Overview page offers a similar text summary of how your project is developing.
Frequently asked questions#
How often is diagnostics updated? Most of it is recalculated with every project processing run, typically several times a day.
What should I do when diagnostics shows me an error? Click the finding. You’ll get a filtered list of the affected products along with an explanation of why the finding matters.
Why don’t I see Google price recommendations? This section only appears with an active Google Merchant Center connection.
Does diagnostics work for Zboží.cz too? Yes, a number of diagnostics available for Heureka also cover Zboží.cz.