What Is the Mergado Marketing Buddy Extension?#

Mergado Marketing Buddy is your AI marketing partner, which works as a team of virtual online marketing specialists. It is particularly valuable for online marketing specialists from agencies and freelancers and online store staff who want to use AI to work faster and more effectively with data, find connections, verify hypotheses, and uncover new opportunities across projects.

Technically, it is a Mergado Editor extension based on an AI chat enhanced with specialised tools, which allow it to understand your data directly within the Mergado system.

⚠️ This is currently an alpha version (testing prototype), which means the extension is primarily intended for advanced users (power users), specialists, and agencies who want to experiment with artificial intelligence in marketing. For this version, we recommend activating the extension only on test accounts.

Pricing and billing#

Activating the Mergado Marketing Buddy extension in Mergado Store is free. However, credits are required for the extension to function (for querying AI models).

Initial credits — Every user receives 500 free credits in their first personal workspace to test the features.
How it works — Querying AI models (such as GPT, Claude, or Gemini) consumes credits. Once the initial bonus is used up, you need to purchase additional credits (in your Mergado user account) to continue working.
Variable costs — Different models differ in their capabilities and “price” (credit consumption) per query. The extension’s authors pay the querying costs directly to the providers of these models (OpenAI, Anthropic, Google).
Scope of use — The extension is activated at the user level, not for a specific online store. This means that with a single credit package, you can analyse data from any number of projects and online stores you have access to in Mergado.

The Mergado Marketing Buddy extension has no time-limited trial period — it is limited only by your current credit balance.

Agent — A virtual specialist with a specific assignment (prompt) and a set of tools, who carries out specific tasks (e.g. an SEO audit).
Tool — A function that allows the AI to read data from Mergado (directly from Mergado Editor or from extensions such as Pricing Fox, etc.) or from external websites and services.
Context (Contexts) — Documents or information that you upload or create in Mergado Marketing Buddy so that the AI can use them as a knowledge source for its responses.
LLM Model — The language model that powers the chat. Mergado Marketing Buddy allows you to switch between models such as GPT, Claude, or Gemini.

Requirements for launching the Mergado Marketing Buddy extension#

An active user account in Mergado Editor.
Credits — 500 initial credits free of charge, with additional credits available to purchase once these are used up.
For full use, we recommend having active (test) projects in Mergado that you want to analyse.

Main features#

1. Working with Mergado data#

Thanks to the tools, the AI can read data from Mergado Editor and its extensions (for example PPC Wolf or Pricing Fox) and external websites or services. In the current version, Mergado Marketing Buddy has read-only access to data — it cannot modify it.

2. Custom and system agents#

Agents act as your virtual team of marketing specialists, who can carry out both routine and highly analytical tasks on your behalf.

System agents (Public Agents) — Pre-built specialists designed for specific marketing disciplines. When launched, they automatically send a system prompt, after which the agent often asks you to provide specific details or information. Examples include agents for SEO audits, UX page audits, online store review analysis, or online store profile searches.
Custom agents (Your User Agents) — Mergado Marketing Buddy allows users to create their own agents tailored to their specific workflows.

3. Advanced features for working with agents#

Sub-agents and workflows — Individual agents can collaborate with each other. One agent acting as a coordinator can manage and launch other agents, divide work between them, and then process their results into a single final output.
Scheduled execution — You can schedule an agent to run automatically (e.g. every day or week). The result is then saved to a selected context or remains in a newly created chat.
Sharing and organisation — Within created workspaces (organisations), you can share agents with colleagues. All members then see the same agents and can use them together.
Easy management — Agents can be duplicated with a single click, which is ideal for quickly adapting a public agent to your own needs, as well as deleted or edited.

4. Advanced tools#

Tools are specialised functions that act as the AI’s “extended reach”. Thanks to tools, Mergado Marketing Buddy can access real-time data and perform specific operations on your projects or external services. Examples include:

These tools allow the assistant to “see” content outside the Mergado system.

Websearch (including Facebook and Instagram): Allows searching the internet and specifically analysing public profiles on Facebook and Instagram (posts, texts, links).
Scraping Camel: A specialised tool for loading and in-depth analysis of product data directly from specific website URLs.
Reddit: A tool for monitoring discussions on Reddit, allowing the AI to find out what users are writing about a specific topic or brand.

b. External marketing and business service integrations#

You can connect Mergado Marketing Buddy to the applications you use every day and work with the data stored in them.

Fakturoid (access to invoices)
MailerLite (email campaign statistics, click-throughs, and open rates)
Access to project and communication tools such as ActiveCollab, Freescout, n8n, GitHub, GitLab, Nextcloud, or Rocket.Chat

c. Specialised e-commerce tools#

Tools built specifically for the needs of online marketers in Central Europe.

Heureka/Google Categories — Provides access to the complete category trees of these comparison platforms, allowing the AI to compare them with your settings in Mergado and suggest corrections.
Ares.gov — Allows searching for official company information from public registers (client identification, billing details).

d. Extended Mergado system tools#

These give the AI deeper insight into the technical setup of your projects in Mergado Editor.

Mergado Keychain — A tool that allows the assistant to see which integrations and API keys are active for a given online store.
Detailed project analysis — The AI gains access to information about which extensions are enabled in a project and how Mergado Editor is configured.

5. Choice of multiple LLM models#

Within Mergado Marketing Buddy, you can switch between language models from Anthropic (Claude), OpenAI (GPT), and Google (Gemini) and compare their results.

You can create multiple organisations (workspaces), within which you can share chats, agents, and contexts with colleagues.

Examples of use#

Mergado Marketing Buddy serves as a place where you can create a team of your own online marketing specialists, who take over both routine and analytical tasks on your behalf. Its potential uses are wide-ranging and cover different phases of marketing work.

Preparation for business meetings and client analysis — For marketing agencies, the tool is ideal for quick admin tasks, such as analysing a new client, finding their billing details via public registers, or building a profile of what a potential client does.
Online store audit and analysis — Using specialised agents and tools, you can conduct basic online store analyses, SEO page audits, or in-depth UX audits.
Working with data in Mergado — Mergado Marketing Buddy helps you navigate complex projects more quickly, understand the data structure in Mergado Editor, and search for specific information directly in the product feed.
Campaign and pricing optimisation — Thanks to the possibility of connecting to extensions such as PPC Wolf or Pricing Fox, you can consult with the assistant about the status of your campaigns, look for new opportunities in them, or verify hypotheses in the context of current data.
Review and feedback analysis — The extension can effectively process user reviews and discussions (e.g. from Reddit), allowing you to find out what people really think about your brand or a specific product.
Experimenting with AI models — During testing, you can compare how the results of the same prompt differ across different language models (e.g. ChatGPT vs. Claude) and find the one best suited to your specific workflow.
Process automation — Using scheduling and sub-agents, you can set up automated workflows where one agent coordinates the work of others and regularly creates ready-made reports or analyses at set intervals.

FAQ#

What is Mergado Marketing Buddy?#

Mergado Marketing Buddy is an AI marketing assistant built on an AI chat enhanced with specialised tools. It works as a team of virtual online marketing specialists who help you with data analysis, identifying opportunities, and automating tasks directly within the Mergado environment.

Who is Mergado Marketing Buddy for?#

Primarily for online marketing specialists from agencies, freelancers, and online store staff who want to use AI to work faster and more effectively with data. In the current alpha version, it is particularly recommended for advanced users and specialists who want to experiment with AI in marketing.

How much does Mergado Marketing Buddy cost to use?#

Activating the extension in Mergado Store is free. However, actual use (querying AI models) consumes credits. Every new user receives 500 free credits for testing. Once these are used up, additional credits need to be purchased.

What are credits and how do they work?#

Credits are the currency for querying AI models. Different models (GPT, Claude, Gemini) differ in their capabilities and credit consumption per query. The extension’s authors pay the querying costs directly to the model providers (OpenAI, Anthropic, Google).

Does Mergado Marketing Buddy have a trial period?#

It does not have a time-limited trial period — you can try it for as long as the initial 500 free credits last. After that, additional credits need to be purchased.

Do I need an active paid project in Mergado to use Mergado Marketing Buddy?#

It is not a mandatory requirement, but for full use of the extension we recommend having active projects in Mergado that you want to analyse. Since this is currently an alpha version, we recommend using Mergado Marketing Buddy on test projects for now.

Do I need to activate the extension separately for each online store?#

No. Mergado Marketing Buddy is activated once at the level of your user account. With a single credit package, you can then analyse data from any number of projects and online stores you have access to in Mergado.

What is an agent?#

An agent is a virtual specialist with a specific assignment (prompt) and a set of tools, who carries out specific marketing tasks — for example, conducting an SEO audit, analysing reviews, or searching for online store profiles.

What is the difference between a system agent and a custom agent?#

System agents (Public Agents) are pre-built specialists designed for specific tasks. Just launch them and start a conversation. Custom agents (Your User Agents), on the other hand, you create yourself and can tailor exactly to your needs and specific workflow.

Yes. Agents can be scheduled for regular execution (daily, weekly) and shared with the entire team within a workspace. One agent can also manage the work of other sub-agents and process their results into a single output.

Which external services can be connected to Mergado Marketing Buddy?#

The extension can be connected to, for example, Fakturoid, MailerLite, GitHub, GitLab, ActiveCollab, Freescout, Nextcloud, or Rocket.Chat. This allows the AI to work with data from the tools you use every day.

Can Mergado Marketing Buddy modify data in Mergado?#

No. In the current version, the extension has read-only access to data and cannot modify it.

Which language models can be used in the extension?#

You can switch between models from Anthropic (Claude), OpenAI (GPT), and Google (Gemini) and compare their results for the same prompt.

What is a context and what is it used for?#

A context is a document or set of information that you upload or create directly in the extension. The AI uses it as a knowledge base so that its responses correspond to your specific data and needs. Each context has a unique ID that can be used directly in prompts.

Is the extension suitable for daily use, or only for testing?#

This is currently an alpha version — a testing prototype. The authors recommend activating the extension on test accounts for now. It is therefore most suitable for experimentation and identifying opportunities, rather than full operation on production projects.