What Is the Mergado Marketing Buddy Extension?#

Mergado Marketing Buddy is your AI marketing partner, which works as a team of virtual online marketing specialists. It is particularly valuable for online marketing specialists from agencies and freelancers and online store staff who want to use AI to work faster and more effectively with data, find connections, verify hypotheses, and uncover new opportunities across projects.

Technically, it is a Mergado Editor extension based on an AI chat enhanced with specialised tools, which allow it to understand your data directly within the Mergado system.

⚠️ This is currently an alpha version (testing prototype), which means the extension is primarily intended for advanced users (power users), specialists, and agencies who want to experiment with artificial intelligence in marketing. For this version, we recommend activating the extension only on test accounts.

Pricing and billing#

Activating the Mergado Marketing Buddy extension in Mergado Store is free. However, credits are required for the extension to function (for querying AI models).

Initial credits — Every user receives 500 free credits in their first personal workspace to test the features.
How it works — Querying AI models (such as GPT, Claude, or Gemini) consumes credits. Once the initial bonus is used up, you need to purchase additional credits (in your Mergado user account) to continue working.
Variable costs — Different models differ in their capabilities and “price” (credit consumption) per query. The extension’s authors pay the querying costs directly to the providers of these models (OpenAI, Anthropic, Google).
Scope of use — The extension is activated at the user level, not for a specific online store. This means that with a single credit package, you can analyse data from any number of projects and online stores you have access to in Mergado.

The Mergado Marketing Buddy extension has no time-limited trial period — it is limited only by your current credit balance.

Agent — A virtual specialist with a specific assignment (prompt) and a set of tools, who carries out specific tasks (e.g. an SEO audit).
Tool — A function that allows the AI to read data from Mergado (directly from Mergado Editor or from extensions such as PPC Wolf, etc.) or from external websites and services.
Docs — Documents or information that you save in Buddy so that the AI can use them as a knowledge source for its responses.
LLM Model — The language model that powers the chat. Mergado Marketing Buddy allows you to switch between models such as GPT, Claude, or Gemini.
Automation — Predefined routines that Buddy runs automatically without requiring manual instructions each time. They save both credits and time, because the routine parts of a task are carried out by an automatically generated programme rather than by AI.

Requirements for launching the Mergado Marketing Buddy extension#

An active user account in Mergado Editor.
Credits — 500 initial credits free of charge, with additional credits available to purchase once these are used up.
For full use, we recommend having active (test) projects in Mergado that you want to analyse.

Main features#

1. Working with Mergado data#

Thanks to the tools, the AI can read data from Mergado Editor and its extensions (for example PPC Wolf or Scraping Camel). It has access to information about which extensions are enabled in a project and how Mergado Editor is configured, which allows you to perform detailed project analysis. In the current version, Mergado Marketing Buddy has read-only access to data — it cannot modify it.

2. Custom and system agents#

Agents act as your virtual team of marketing specialists, who can carry out both routine and highly analytical tasks on your behalf.

System agents (Public Agents) — Pre-built specialists designed for specific marketing disciplines. When launched, they automatically send a system prompt, after which the agent often asks you to provide specific details or information. Examples include agents for SEO audits, UX page audits, online store review analysis, or online store profile searches.
Custom agents (Organization Agents) — Mergado Marketing Buddy allows users to create their own agents tailored to their specific workflows.

3. Advanced features for working with agents#

Sub-agents and workflows — Individual agents can collaborate with each other. One agent acting as a coordinator can manage and launch other agents, divide work between them, and then process their results into a single final output.
Scheduled execution — You can schedule an agent to run once at a specific time or repeatedly on selected days and at a chosen time — no manual launching required. The Dashboard page shows when agents ran or are scheduled to run.
Sharing and organisation — Within created workspaces (organisations), you can share agents with colleagues. All members then see the same agents and can use them together.
Easy management — Agents can be duplicated with a single click, which is ideal for quickly adapting a public agent to your own needs, as well as deleted or edited. Each agent has its own icon chosen from a predefined catalogue. You can access your favourite agents more quickly through the dedicated “Quick Access” section.

4. Automations#

Automations allow Buddy to carry out recurring tasks without the need to involve the AI model every time. Simply tell Buddy in the chat what you want to create — based on your input, Buddy generates a programme that carries out the task on its own. This means automations save credits, because the routine part of the task is handled by the generated programme and AI only processes the final output.

Automations can be created, edited, and launched directly from a conversation with Buddy and scheduled to run on selected days and at a chosen time. The Dashboard page shows when automations ran or are scheduled to run in a calendar view.

5. Advanced tools#

Tools are specialised functions that act as the AI’s “extended reach”. Thanks to tools, Mergado Marketing Buddy can access real-time data and work with information from your projects and external services.

Buddy also features an Auto Discovery mode. When this feature is enabled, Buddy automatically detects which tools are available for the current context and activates only the relevant ones — so you do not need to select them manually.

These tools allow the assistant to “see” content outside the Mergado system.

Websearch (including Facebook and Instagram): Allows searching the internet and specifically analysing public profiles on Facebook and Instagram (posts, texts, links).
Scraping Camel: A specialised tool (Mergado extension) for loading and in-depth analysis of product data directly from specific website URLs.

b. External marketing and business service integrations#

You can connect Mergado Marketing Buddy to the applications and tools you use every day and work with the data stored in them.

Fakturoid (access to invoices)
MailerLite (email campaign statistics, click-throughs, and open rates)
Plausible Analytics (website traffic statistics)
Rocket.Chat — The integration works in two ways. Buddy can send messages directly to Rocket.Chat channels as an output action — simply connect Rocket.Chat in the Organizations → Credentials section. You can also run Buddy as a chatbot directly in Rocket.Chat. Connect it via a simple link sent directly there, and after confirmation you can chat with the AI assistant without opening Buddy separately.
Access to project and communication tools such as ActiveCollab, Freescout, n8n, GitHub, GitLab, or Nextcloud.
Ares.gov — Allows searching for official company information from public registers (client identification, billing details).

c. Extended Mergado system tools#

Additional tools for working with the Mergado system itself — from accessing data from other extensions to knowledge sources and documentation.

PPC Wolf — Buddy gains access to PPC Wolf data and can work with it in analyses and queries.
Docs — Buddy can use documents stored in the Docs section directly in Mergado Marketing Buddy as a knowledge source.
Mergado Help — Mergado documentation is available directly in Buddy, allowing it to better answer questions about how Mergado works.

6. Choice of multiple LLM models#

Within Mergado Marketing Buddy, you can switch between language models from Anthropic (Claude), OpenAI (GPT), and Google (Gemini) and compare their results.

The Gemma model is also available, running directly on Mergado’s servers — so data never leaves the server room. It is well suited for faster and simpler tasks where you do not need the most powerful model.

You can create multiple organisations (workspaces), within which you can share chats, agents, and documents (Docs) with colleagues. Organisation owners and admins can also copy any conversation including all messages to another organisation they have access to.

Examples of use#

Mergado Marketing Buddy serves as a place where you can create a team of your own online marketing specialists, who take over both routine and analytical tasks on your behalf. Its potential uses are wide-ranging and cover different phases of marketing work.

Preparation for business meetings and client analysis — For marketing agencies, the tool is ideal for quick admin tasks, such as analysing a new client, finding their billing details via public registers, or building a profile of what a potential client does.
Online store audit and analysis — Using specialised agents and tools, you can conduct basic online store analyses, SEO page audits, or in-depth UX audits.
Working with data in Mergado — Mergado Marketing Buddy helps you navigate complex projects more quickly, understand the data structure in Mergado Editor, and search for specific information directly in the product feed.
Campaign optimisation — Thanks to the possibility of connecting to Mergado or extensions such as PPC Wolf, you can consult with the assistant about the status of your campaigns, look for new opportunities in them, or verify hypotheses in the context of current data.
Review and feedback analysis — The extension can effectively process publicly available reviews and discussions online, allowing you to find out what people really think about your brand or a specific product.
Traffic analysis — Thanks to the integration with Plausible Analytics, you can ask Buddy directly about your website statistics without switching between tools.
Experimenting with AI models — During testing, you can compare how the results of the same prompt differ across different language models (e.g. ChatGPT vs. Claude) and find the one best suited to your specific workflow.
Process automation — Using scheduling and sub-agents, you can set up automated workflows where one agent coordinates the work of others and regularly creates reports or analyses at set intervals — all without manual launching.

FAQ#

What is Mergado Marketing Buddy?#

Mergado Marketing Buddy is an AI marketing assistant built on an AI chat enhanced with specialised tools. It works as a team of virtual online marketing specialists who help you with data analysis, identifying opportunities, and automating tasks directly within the Mergado environment.

Who is Mergado Marketing Buddy for?#

Primarily for online marketing specialists from agencies, freelancers, and online store staff who want to use AI to work faster and more effectively with data. In the current alpha version, it is particularly recommended for advanced users and specialists who want to experiment with AI in marketing.

How much does Mergado Marketing Buddy cost to use?#

Activating the extension in Mergado Store is free. However, actual use (querying AI models) consumes credits. Every new user receives 500 free credits for testing. Once these are used up, additional credits need to be purchased.

What are credits and how do they work?#

Credits are the currency for querying AI models. Different models (GPT, Claude, Gemini) differ in their capabilities and credit consumption per query. The extension’s authors pay the querying costs directly to the model providers (OpenAI, Anthropic, Google).

Does Mergado Marketing Buddy have a trial period?#

It does not have a time-limited trial period — you can try it for as long as the initial 500 free credits last. After that, additional credits need to be purchased.

Do I need an active paid project in Mergado to use Mergado Marketing Buddy?#

It is not a mandatory requirement, but for full use of the extension we recommend having active projects in Mergado that you want to analyse. Since this is currently an alpha version, we recommend using Mergado Marketing Buddy on test projects for now.

Do I need to activate the extension separately for each online store?#

No. Mergado Marketing Buddy is activated once at the level of your user account. With a single credit package, you can then analyse data from any number of projects and online stores you have access to in Mergado.

What is an agent?#

An agent is a virtual specialist with a specific assignment (prompt) and a set of tools, who carries out specific marketing tasks — for example, conducting an SEO audit, analysing reviews, or searching for online store profiles. Agents can be launched manually, or scheduled for one-time or repeated execution at a specified time.

What is the difference between a system agent and a custom agent?#

System agents (Public Agents) are pre-built specialists designed for specific tasks. Just launch them and start a conversation. Custom agents (Organization Agents), on the other hand, you create yourself and can tailor exactly to your needs and specific workflow.

Yes. Agents can be scheduled for automatic execution — either once at a specified time or repeatedly on selected days and times. Within a workspace, they can be shared with the entire team. One agent can also manage the work of other sub-agents and process their results into a single output.

What are automations and how do they work?#

Automations allow Buddy to carry out recurring tasks without the need to involve the AI model every time. Simply tell Buddy in the chat what you want to create, and it will generate a programme that carries out the task. On subsequent runs, the AI model does not run from scratch — only the generated programme runs. AI only processes the final output. Automations can be created, edited, and launched directly from a conversation with Buddy. You can run them once or repeatedly on selected days and at a chosen time.

What is the difference between an automation and a repeatedly scheduled agent?#

An agent uses the AI model each time it runs to evaluate the assignment — it is therefore suited for tasks that require reasoning or may produce a different output each time. For automations, Buddy generates a programme based on your input in the chat, which carries out the task on its own without involving the AI model each time. The AI model then only processes the final output. This makes automations faster and more credit-efficient, but they are best suited for routine, repeatable tasks with a predictable process.

Which external services can be connected to Mergado Marketing Buddy?#

The extension can be connected to, for example, Fakturoid, MailerLite, Plausible Analytics, GitHub, GitLab, ActiveCollab, Freescout, Nextcloud, or Rocket.Chat. This allows the AI to work with data from the tools you use every day.

Can Mergado Marketing Buddy modify data in Mergado?#

No. In the current version, the extension has read-only access to data and cannot modify it.

Which language models can be used in the extension?#

You can switch between models from Anthropic (Claude), OpenAI (GPT), and Google (Gemini) and compare their results for the same prompt. The Gemma model is also available, running directly on Mergado’s servers.

What are Docs and what are they used for?#

In the Docs section, you can save documents that serve as a knowledge base for the AI. You attach them to a chat and the AI responds in line with the information they contain. Documents are displayed in a clear preview, Buddy can quickly search through them and display their structure without loading the full content. Each document has a unique ID that can be used directly in prompts to speed up querying.