🛍️ Zboží.cz#

The Zboží.cz tab contains elements with data from the Zboží.cz price-comparison site (Seznam Nákupy), divided into sections. The statistics require a working connection to a Sklik account (Fénix API) in Mergado Keychain. You activate statistics with the Daily, 7-day and 30-day switches, and other elements with the Generate switch. The controls are shared across all sources and are described in the introduction to the Interface section.

Statistics#

Product performance statistics on Zboží.cz. This includes revenue (BFE_Z_SALES_x), costs (BFE_Z_COSTS_x), PNO (BFE_Z_COST_OF_SALES_x), the number of clicks (BFE_Z_CLICKS_x), the number of orders (BFE_Z_ORDERS_x), the average position (BFE_Z_AVG_POSITION_x) and the average cost per click (BFE_Z_AVG_CPC_x). Separately, there are search variants (BFE_Z_SALES_SEARCH_x, BFE_Z_COSTS_SEARCH_x, BFE_Z_CLICKS_SEARCH_x, BFE_Z_ORDERS_SEARCH_x).

Product information#

Information about the product on Zboží.cz, activated with the Generate switch: the product name (BFE_Z_NAME), the product category (BFE_Z_CATEGORY) and the URL of the product detail (BFE_Z_ZBOZI_URL). This also requires a Sklik connection in Mergado Keychain.

Product card#

Details from product cards downloaded from the Zboží.cz API, with the BFE_S_Z_ prefix. The values are populated only when you have Bidding Fox active on the project (of the zbozi.cz type). This includes, for example, the bidding position (BFE_S_Z_BIDDED_POSITION), the position by price (BFE_S_Z_PRICE_POSITION), the number of online stores on the card (BFE_S_Z_SHOPS_COUNT), the lowest and highest price on the card (BFE_S_Z_MIN_PRICE, BFE_S_Z_MAX_PRICE) and the prices of bidding offers (BFE_S_Z_BIDDED_POSITIONS_MIN_PRICE, BFE_S_Z_BIDDED_POSITIONS_MAX_PRICE).

FAQ#

  1. Statistics from Zboží.cz are not loading. Check that you have an active Sklik account connection in Mergado Keychain. Without it, data from Zboží.cz is not populated.

  2. The product card elements (**BFE_S_Z\_**) are empty. They require an active Bidding Fox on a project of the zbozi.cz type, which supplies data from product cards via the Zboží.cz API.

  3. What is the difference between the regular statistics and the **\_SEARCH\_** variants? The elements with SEARCH contain data from search on Zboží.cz, Seznam.cz and so on, the others from product details. This lets you track them separately.

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