AI Mode attributes in Google Shopping feed (conversational attributes)#

Google has extended the Shopping feed specification with a group of so-called conversational attributes — attributes designed for AI Mode in Search and other AI environments. They help Google better understand the context and details of a product. They are optional and their presence (or absence) does not affect product approval in Google Merchant Center. Google recommends sending them via a separate supplemental data source (supplemental feed), but they can also be included in the primary feed or sent via the Merchant API.

💡 If you already provide this information in description, product_highlight or product_detail, you do not need to duplicate it.

Attribute overview#

• question_and_answer — question/answer pairs about the product (FAQ). Key:value format, e.g. "Does it have a headphone jack?":"This version does not have a headphone jack."
• document_link — link to a related PDF document (manual, assembly instructions). Multiple links can be provided separated by a comma.
• related_product — link to a related product (e.g. required accessory). Consists of relationship_type, identifier_type and identifier, e.g. required_part:id:AZ7B.
• item_group_title — shared name for a product with multiple variants, used together with item_group_id. E.g. Men's organic cotton T-shirt.
• variant_option — describes the properties by which a variant differs (paired with item_group_title and item_group_id). Format name:value, e.g. Shoe width:narrow,size:8.
• popularity_rank — expresses the popularity of a product as a percentage value (higher = better), e.g. 95.5.

Resources#

• Google Merchant Center Help — Conversational attributes