Element MANUFACTURER#

Basic information#

The MANUFACTURER element should contain the name of the product manufacturer, or the brand under which the product is known. The value from this element is used for filtering within categories on Heureka.

MANUFACTURER is not used for pairing products into product cards, which is why the manufacturer must also be included in the product name — i.e. in the PRODUCTNAME element — for every product in the feed.

Frequently asked questions#

  • How do I add the manufacturer’s name from MANUFACTURER into PRODUCTNAME?
    • We have a pre-built automation for this: Add producer to product title — simply run it.
  • How do I filter products by specific manufacturers?
    • Use the enumeration condition in the query.
  • How do I remove a duplicate manufacturer name from the product title?
    • Using regular expressions.
  • What if the manufacturer is missing for my products?
    • Populate the MANUFACTURER element with at least your online store name using the automation Store name into MANUFACTURER if missing.

What Mergado Audit checks for the MANUFACTURER element#

  • Whether the MANUFACTURER element is missing or empty for any products.
  • Whether the MANUFACTURER element has the correct length — it must not be too short or too long (not longer than 255 characters).
  • The audit detects when MANUFACTURER contains only lowercase letters — the manufacturer name should be written with at least a capital initial letter.
  • A specific error can be incorrect character encoding in the MANUFACTURER value, which the feed audit also flags.

If you need help, contact our technical support.

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