FAQ Bidding Fox#

  1. How much does it cost to use Bidding Fox? The Bidding Fox extension costs CZK 1,986 per month with monthly billing. With annual billing it is CZK 1,588.80 per month.

  2. Is the price set per project or per online store in Mergado Editor? The price applies to one project in your Mergado account.

  3. What is the trial period for Bidding Fox? Bidding Fox has a thirty-day trial period during which you can try out all the available features.

  4. What is Bidding Fox and what is it for? Bidding Fox automatically monitors and sets cost per click on Heureka and Zboží.cz. Thanks to smart bidding strategies it keeps your products in visible positions, saves you costs and brings in more orders.

  5. On which price-comparison sites can Bidding Fox bid automatically? Bidding Fox helps you bid on Heureka.cz, Heureka.sk and Zboží.cz

  6. Can Bidding Fox tailor bidding to specific goals? Yes. You can set a maximum cost per click (CPC), a target PNO (cost/revenue ratio), split products by margin or category and specify which positions you want to reach.

  7. How does Bidding Fox help me save money? It helps you focus your budget on the products or segments you designate as key, while you can limit bidding on less profitable goods. At the same time it keeps costs within the limits you set. This reduces unnecessary costs, increases campaign efficiency, and you get higher revenue without increasing your advertising budget.

  8. What other features do I get? In addition to automatic bidding, Bidding Fox offers assortment diagnostics, competition monitoring, detailed reporting and regular PDF reports for you or your clients.

  9. What do I need to activate Bidding Fox? You need to have a connection to Heureka set up in Mergado via Mergado Keychain. For Heureka you must have the Ověřeno zákazníky (Verified by Customers) certificate and an API token generated in the Heureka administration for the API data from conversion measurement. For Zboží.cz you need to enter the branch ID and API token directly in Bidding Fox. It is also important to have enough credit on the price-comparison sites and correctly matched products.

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