Element g:brand#

Basic information#

The g:brand element is used to specify the brand of your product (i.e. the manufacturer or brand name). The maximum value length is 70 characters.

• g:brand element specification in Google Merchant Center Help

Elements related to g:brand that can also be used in the feed:

• g:gtin — numeric product code (e.g. EAN)
• g:mpn — Manufacturer Part Number (MPN)

Frequently asked questions#

• Is providing the brand in g:brand required for products?
  • Yes, when the product has an official manufacturer or brand. It is also required when the product is a custom or handmade item where the manufacturer is also the seller (online store owner).
  • For products with no clearly assigned brand (e.g. films, books, music, or posters), providing this element is optional.
• How do I populate the g:brand element with a specific value?
  • Use the Rewrite rule to save a specific value into the g:brand element.
• How do I populate the g:brand element with a value from another element?
  • Use the Bulk copy values rule to copy the value from another element — for example, from PRODUCER to g:brand.
  • You can also use the Rewrite rule to save the value of another element (a variable) into g:brand, for example: %PRODUCER%.
• What if I manufacture products myself and have no official brand?
  • Use your store name or online store domain as the value in g:brand. You can set this value using the Rewrite rule. In this case, also populate the g:mpn element with a unique identification number of your choice — using the Rewrite rule, manually (if there are few products), or the Data file import rule (if there are many products).
  • Note: if you have no official brand (g:brand), no g:mpn, and no g:gtin (EAN), you must use the g:identifier_exists element and set it to false or no.

What Mergado Audit checks for the g:brand element#

• Whether the g:brand element is missing or empty for any products.
• Whether the g:brand element has the correct length (maximum 70 characters).

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