Is using Mergado worth it for me?#
The short answer is — yes. If you set up the application properly, you can use it to increase your revenue by tens of percent, easily exceeding the monthly cost of Mergado, which typically runs at a few hundred Czech crowns. On top of that, you will save a lot of time, which, as we all know, is priceless. But let’s break down all the benefits.
Main benefits of using Mergado#
1. Instant changes without developers#
Mergado works as a “translator” between your online store and advertising channels. You feed it your product feed and use the clear interface to make all the necessary edits and set up rules yourself, without needing developers. Changes that would otherwise require a programmer can be done in just a few minutes by clicking. Fast, clear, and without waiting.
You don’t have to manually edit hundreds or thousands of products every time something changes. You set up a rule and Mergado bulk-edits the data for all items that match. This not only speeds up your work significantly, but also saves you considerable costs that you would otherwise pay for developer work.
Example: You have 1,000 products whose names need to be adjusted to meet Heureka’s requirements. Instead of editing product names one by one in your online store or waiting for a developer to modify the XML feed for Heureka, you open Mergado, set up a rule, and Mergado adjusts the names for all products. The change is instant, with no developer and no changes to your online store.
2. Improved ad performance and revenue#
The quality of data sent to advertising platforms directly affects how well your products are displayed and whether the ad platform approves them at all. With Mergado, you can easily identify and fix errors that prevent advertising or reduce its performance.
With higher-quality data, you will appear in higher search rankings, which is a huge advantage at a time when clicks are increasingly expensive. With the right setup, Mergado can help you increase your click-through rate (CTR) and boost your revenue by tens of percent.
Example: If a product is missing its EAN or is assigned to the wrong category, it won’t be visible in searches on the ad platform or will be incorrectly classified. Mergado lets you fix these errors quickly with just a few clicks, increasing the probability that your product reaches the right customer.
3. Clear overview and tidy data#
Mergado offers a tool called Mergado Audit, which checks the quality of your product feed for free. It identifies errors such as missing or incorrect elements, invalid values, or duplicate items, and recommends what and how to fix. This gives you confidence that your product data is complete, correct, and always ready to be sent to advertising channels.
Example: Mergado Audit reveals that your category names don’t match the categories of the target advertising platform. Using the suggestion feature, you can easily set the right categories, ensuring correct product matching to product cards on the ad platform, so your products are displayed correctly.
4. Reduced advertising costs#
Mergado lets you create queries based on various criteria, such as availability, margin, season, or marketing campaign. This way, you always promote only the products whose advertising makes sense at any given moment, allowing you to use your ad budget wisely and efficiently.
Example: Your product catalog includes both a summer collection and winter goods. In summer, you obviously don’t want to advertise sleds or winter jackets. In Mergado, you set up a rule that excludes winter products from summer campaigns. This way, you promote only relevant products, cut unnecessary costs, and improve the efficiency of your campaigns.
5. Easy and fast expansion#
Mergado supports hundreds of advertising platforms, comparison sites, marketplaces, and analytics systems. It allows you to easily, quickly, and without complicated technical hurdles reach new customers not only domestically, but also internationally.
Example: You advertise on Kaufland and have decided to expand to the Italian or French market? In Mergado, it’s a matter of a few clicks, using a ready-made integration. You can handle it yourself and without complex preparations.
6. Features that save time and put your business ahead of the competition#
Mergado is not just about basic feed edits. Its features and extensions provide automatic translations for international expansion, enable automatic bidding or pricing, simplify supplier feed management, allow bulk image editing, analytics, multi-source data synchronization, and dozens of other ways to improve your business, test new markets, and respond quickly to changes.
Example: You receive a feed from a supplier in a different format than your online store needs? With Mergado, you can easily convert the supplier feed into a structure that your online store platform can process.
7. Low cost, free trial, and support always available#
Mergado is designed to be affordable even for smaller online stores. Pricing is based on the number of advertised products.
In addition, you can take advantage of a 30-day free trial to test all features.
And when you run into a problem or don’t know how to set something up, Mergado offers support, guides, and training for free to help you quickly get started with effective feed management.
FAQ#
What is Mergado and what can I use it for?#
Mergado is a tool for editing, managing, and optimizing product feeds. It helps improve data quality, save advertising costs, effectively expand to international markets, and automate a range of marketing and technical processes. With Mergado, all edits can be managed even without deep technical knowledge and without a developer.
How will Mergado Audit help me?#
Mergado Audit is a free tool that checks the quality of your product feed. It identifies errors (e.g. missing elements, invalid values, duplicates, incorrect categories) and recommends how to fix them. This gives you confidence that your data is complete and ready to be sent to advertising channels.
Will Mergado save me money on advertising? How?#
With the right setup, yes. In Mergado, you can create queries based on criteria like margin, availability, seasonality, or campaign type. This way, you only promote what is profitable, eliminating unnecessary costs and boosting campaign performance.
Will Mergado help me expand internationally?#
Yes. Mergado supports hundreds of channels, comparison sites, and marketplaces worldwide. Using ready-made integrations, you simply connect your product feed and start advertising abroad. Quickly and without complicated technical hurdles.
Will Mergado help me with supplier feeds?#
Yes, for example, if a supplier feed is in a format that your online store cannot process, in Mergado you can convert it to a format your online store platform can handle. No programming is needed — you set everything up by clicking through rules.
What other features does Mergado offer?#
Mergado goes far beyond basic feed editing. The most commonly used features include:
- automatic translations for international expansion,
- automatic bidding and pricing,
- supplier feed management,
- bulk image editing,
- multi-source data synchronization,
- analytics,
- and many other features enabled by Mergado extensions.
Is Mergado suitable for small online stores?#
Yes. Pricing is based on the number of products, so it is affordable even for small businesses with smaller catalogs.
Can I try Mergado for free?#
Yes, Mergado offers a 30-day free trial where you can fully test all features.
Can I contact support if I need help with something?#
Yes. Free technical support, detailed guides, a forum, and regular free training sessions are available. If you are unsure about any settings, the Mergado team will walk you through the entire process.
How quickly can I start using Mergado?#
Immediately. Just import your product feed, run the Audit, and start creating rules. You can manage the edits yourself without a developer.