How does Mergado work and who sets it up?#

What is Mergado and how will it help me?#

Mergado is a web application for managing and editing product data, designed primarily for online stores and digital agencies. You can think of it as a smart assistant between your online store and advertising platforms (e.g. Heureka, Zboží.cz, Google, or Facebook).

When you send product data from your online store (e.g. from Shoptet, Shopify, or WooCommerce), Mergado lets you bulk-edit, supplement, or customize this data exactly as individual advertising channels require.

For example, you can:

• segment products,
• bulk-add a brand name to product titles,
• fill in missing parameters,
• map categories,
• hide selected products,
• bulk-edit product images to match the requirements of individual advertising platforms,
• create several different versions of a product feed for different advertising channels.

The editing possibilities are nearly endless, and it is up to you how you improve your data. As a result, your products will be displayed correctly, with complete information and often better targeted — which in practice translates to higher campaign performance and fewer advertising errors.

On top of that, it will save you an enormous amount of time. Imagine how much time you would spend manually repricing products if your online store has thousands of items. And how long it would take to adjust hundreds of product images to Google’s exact required dimensions whenever you add new merchandise.

Who sets up Mergado?#

Mergado makes working with your product data significantly easier, but it is important to know that it is not a magic tool that does everything on its own. Every online store owner has their own strategies and wants to achieve different goals — and Mergado cannot figure that out for you. It still needs its conductor.

So you need to set up in Mergado yourself, through so-called rules, what should happen with your data, and you also need to continue fine-tuning and adjusting the data over time. The advantage, however, is that once you set up the rules, Mergado will automatically and in bulk apply them to hundreds or thousands of your products until you change or cancel them.

What skills do I need to work with Mergado?#

Mergado is a so-called no-code tool, meaning it lets you edit your product feeds without any coding knowledge. Working in Mergado is clear and organized — you don’t need to know how to program, and you set everything up simply by clicking through rules, filters, and straightforward forms. You can set up most rules by following our guides or with the help of our support team.

Who works with Mergado most often?#

In practice, Mergado is usually used by employees of online store marketing departments. If an online store works with an external marketing agency (or freelancer), the agency often takes over the responsibility for setting up feeds through Mergado.

Mergado also collaborates with selected agencies and freelancers, and after completing the required courses, training, and gaining practical experience, they become so-called certified partners — specialists who can professionally help you if you want to entrust the management of your product feeds to an external agency.

You can find a list of our certified partners here.

How does the connection and setup of Mergado work?#

1. Connecting the product data source and choosing the output format#

In Mergado, you create a user account and connect your existing product feed or use an integration.

At the same time, you choose which platform your data edited in Mergado should be sent to (e.g. Heureka, Kaufland Marketplaces, ChatGPT, Facebook).

You can find a guide on how to create your first project and connect your product data source here.

2. Audit / data quality check#

If you choose this option when connecting your data source, Mergado will perform a free check (audit) of your data. Mergado Audit will flag technical errors or deficiencies and immediately recommend how to resolve them.

3. Defining rules, filters, and modifications#

You set up what changes should be made — e.g. name changes, filling in missing elements, price recalculations, product filtering, category mapping, and more. This is the key step that Mergado does not do on its own. Setting up rules and pricing or other strategies must be designed and confirmed by a person.

4. Automation / scheduling updates#

Mergado lets you set up regular recalculations, automatic triggering of modifications, data delivery to target platforms, process scheduling, and more. The mode and frequency of these processes are again set by the user.

5. Monitoring, tuning, and maintenance#

After launch, you need to continuously monitor whether the advertising on the target platform meets the expectations and goals you have set, whether errors or unwanted filtering are occurring, and based on the data, fine-tune existing rules or add new ones.

What benefits and simplifications will Mergado bring me?#

Even though it may seem like the data flowing directly from your online store platform to advertising channels is working just fine, Mergado lets you go several steps further:

• you will better adapt data to the requirements of individual advertising channels,
• you will gain control over exactly what is sent to advertising,
• you can easily create different product feeds for different markets,
• you will have an overview of potential errors and receive recommendations for corrections,
• you will be able to manage advertising from one place,
• through bulk edits and applying rules to hundreds/thousands of products, you will significantly reduce manual work,
• you won’t need to involve a developer for routine changes,
• practically anyone can work with Mergado, not just developers,
• Mergado supports connections to more than 650 formats and channels, so expansion or platform changes are much easier,
• free support and many free training sessions are available to help you build your skills,
• in the Mergado Forum, you will find information, guides, help articles, and you can ask anything and share experiences with other users.

In short, Mergado will help you get the most out of your data.

Myths vs. reality when working with Mergado#

Where to find help when I’m stuck?#

1. Technical support#

If you need help setting up Mergado, email us at mergado@mergado.com or call +420 530 513 050. Our technical support is available for free on working days from 9:00 to 16:00. We will help you understand how to set up Mergado, explain features, and point you in the right direction.

2. Free onboarding#

Are you new to Mergado? Schedule a free one-hour session with us, during which we will show you how Mergado works and go through the basic setup together. If you already know the basics from our guides, you can also use the onboarding differently — for example, to fine-tune a specific issue or consult on your setup.

3. Free webinars#

Want to improve your Mergado skills? Sign up for our free webinars. We will show you practical procedures you can handle on your own, and you will gain confidence when working with Mergado. Current dates and training sessions can be found here.

4. Mergado Forum#

Have a specific question or want to consult with other users? Visit the Mergado Forum, where you will find practical guides, tips, and discussions with a community of experienced marketers. We recommend starting in the Help section, where you will find clear articles and step-by-step instructions.

5. Certified partners#

If you don’t want to set up Mergado yourself or need professional management of your product data, partner with our certified partners. They are specialists who have completed training, have verified experience, and will help you with setup, optimization, and advertising management. You can find the list of certified partners here.

6. Additional resources#

Mergado has a long history and a large community, so most questions have already been answered by someone before you. In addition to the forum and help articles, we also recommend visiting the Mergado blog, where you will find dozens of articles, guides, and case studies from practice — from Mergado basics to advanced tips for improving advertising. You can also find help directly in Mergado Editor in the Mergado Editor Guide section or Video Help.

7. AI assistants#

If you need quick advice, you can also use AI tools that are well acquainted with Mergado and can often provide step-by-step guidance.

Responsibility for using Mergado#

Using Mergado is at the user’s own responsibility. We are happy to provide general guides, support, and consultations, but we are not responsible for any damages or losses that may arise from improper feed setup, incorrect use of rules, or erroneous exports. We recommend making changes carefully, testing outputs, and in case of uncertainty, consulting with our support or an external specialist. You can read the complete Mergado Terms of Use here.

FAQ#

What is Mergado and how will it help me?#

Mergado is an online tool that helps you edit and manage product data from your online store so it works perfectly in advertising channels such as Heureka, Zboží.cz, Google, Facebook, or ChatGPT Shopping. With Mergado, you can bulk-edit names, descriptions, or prices of products, fill in missing parameters, filter or split products into different campaigns, create multiple feed versions for different advertising platforms, and much more. As a result, your products will be displayed correctly, your advertising will be effectively targeted, improving its performance, and you will save yourself a lot of manual work. Plus, you can do it all without any programming — you set everything up simply by clicking in a clear interface.

Why would I need Mergado if I already send feeds to Heureka or Zboží.cz directly from my online store?#

Mergado lets you better and more easily customize, extend, and manage your data. With Mergado, you can, for example, bulk-edit various parameters or product images, automatically bid or reprice products, filter your assortment, or create different feed versions for different advertising channels. All of this in bulk and without touching your online store.

Who sets up Mergado?#

You do. Mergado is a tool that gives you full control over what happens with your data. You need to set up so-called rules and define how data should be edited. Mergado then runs everything automatically and in bulk. If you don’t want to handle the setup and management yourself, we recommend working with our certified partners, who can professionally help you with advertising and Mergado.

Can I work with Mergado even if I can’t program?#

Yes. Mergado is a so-called no-code tool, so it requires no coding or programming knowledge. You set up rules and data edits by clicking in a clear interface using simple forms. Plus, you have access to video guides, a forum with help articles, and free support. All you need is a clear goal and strategy, and you can handle it with Mergado.

Can I use Mergado if my advertising is managed by an agency?#

Yes, your feed management in Mergado can also be handled by an external agency or specialist who manages your advertising. Just grant them access to your project and they can work with the data the same way you would. If you are still deciding who to entrust the management to, we recommend choosing from our certified partners. They are verified experts who have completed training, have practical experience, and work with Mergado daily.

What do I need to start working with Mergado?#

All you need is a product feed from your online store and a Mergado account. You can find a detailed guide on how to create your first project here. Alternatively, you can schedule an introductory session with our support team, where we will walk you through the basics of working with Mergado.

What is Mergado Audit and why should I use it?#

Mergado Audit is a free check of your product feed. It identifies errors and deficiencies in your data and immediately recommends how to fix them in Mergado. The audit can be run right when creating a new project in Mergado, but also at any other time.

Do I need to do anything in Mergado regularly?#

Yes, Mergado needs your regular attention to keep your advertising current and performing well. Markets, product ranges, and advertising channel requirements change, and minor maintenance helps you maintain high-performing ads that drive higher sales. However, you don’t need to spend hours on edits — most things can be handled in a few minutes, for example once a week or when there are major changes in your online store.

Where can I find guides and help if I’m stuck?#

You have several options:

• Free technical support — email mergado@mergado.com or call +420 530 513 050 (Mon-Fri, 9:00-16:00).
• Free onboarding — a one-hour session for new Mergado users, where we will show you the basics or help with a specific issue.
• Free webinars — practical training sessions that teach you not only how to work effectively with Mergado, but also how to better understand advertising on various platforms.
• Mergado Forum — on our forum, you will find practical guides, news, and experiences from other users.
• Mergado Blog — on the blog, you will find hundreds of articles and case studies from practice.
• Certified partners — if you want to entrust advertising and product data management to an external agency, we recommend choosing from our certified partners, who have extensive experience with Mergado.

Who is responsible for errors in the setup?#

We are happy to provide detailed guides, consultations, and support, but we do not intervene in your advertising. You as the user are responsible for the correctness and results of your setup. We therefore recommend checking outputs after making changes (or testing changes in advance) and, if unsure, consulting with our technical support or the agency that helps manage your advertising.