PPC Wolf on Mergado Knowledge Base

What Is the PPC Wolf Extension?

Mon, 01 Jan 0001 00:00:00 +0000

What Is the PPC Wolf Extension?#

PPC Wolf is an extension for online stores and content websites that automates the creation and management of PPC search ads in Google Ads and Sklik. It works as a data pipeline between Mergado Editor and advertising platforms.

Unlike standard product campaigns created via feeds, PPC Wolf creates campaigns through an API. This allows it to automatically generate ad groups, ads, and keywords directly from the data you have in Mergado.

How to Connect PPC Wolf and Sklik

Mon, 01 Jan 0001 00:00:00 +0000

How to Connect PPC Wolf and Sklik#

Connecting PPC Wolf to Sklik is an essential step for the extension to automatically send and update your ad campaigns directly in Sklik. The entire process uses an API key and takes just a few minutes.

1. Getting the API key in Sklik#

First, you need to obtain a unique API key directly from your account in the Sklik admin.

Log in to your Sklik account.
In the top right corner, click the arrow next to your email and click Settings.
At the bottom of the page, find the Get API access section.
Copy the API key shown there.
- It is a long string of characters and numbers in the format 123...-your.email@domain.com

2. Entering the key in PPC Wolf#

Open the PPC Wolf extension interface in Mergado.

How to Connect PPC Wolf and Google Ads

Mon, 01 Jan 0001 00:00:00 +0000

How to Connect PPC Wolf and Google Ads#

Connecting PPC Wolf to Google Ads is an essential step for the extension to automatically send and update your ad campaigns directly in Google Ads. The entire connection process is activated via authorization through your Google account and takes just a few minutes.

Even though you do not manually enter an API key into PPC Wolf, all subsequent communication and data transfer between the extension and the advertising platform happens securely via API.

How to Create a New Campaign in PPC Wolf

Mon, 01 Jan 0001 00:00:00 +0000

How to Create a New Campaign in PPC Wolf#

In PPC Wolf, you create a new campaign using a simple six-step wizard. Each campaign targets a single advertising platform (Google Ads or Sklik), which allows you to configure the specific properties of each platform individually.

Before launching the wizard, make sure you have set up connections between PPC Wolf and the advertising platforms on the Ad Systems page.

Campaign creation wizard#

In the PPC Wolf interface, click the Create new campaign button on the Campaigns page to launch the wizard.

How to Prepare a Mergado Editor Project for PPC Wolf

Mon, 01 Jan 0001 00:00:00 +0000

How to Prepare a Mergado Editor Project for PPC Wolf#

Preparing quality data in Mergado Editor is a fundamental prerequisite for PPC Wolf to work effectively. PPC Wolf does not modify data — it only synchronises it — so the input data must be in perfect condition.

For creating campaigns in PPC Wolf, you can use any project you already have in Mergado (for example one for Heureka or Google Shopping). However, creating a new, separate project dedicated exclusively to PPC Wolf ensures your PPC ads look exactly as needed to generate clicks and higher revenue.