Mergado Orders on Mergado Knowledge Base

What is the Mergado Orders extension?

Mon, 01 Jan 0001 00:00:00 +0000

What is the Mergado Orders extension?#

Mergado Orders is an extension for automatically retrieving order data from online stores running on the Eshop-rychle.cz platform. It processes this data into a machine-readable format (CSV feed) for further use. The main strength of the extension lies in the subsequent processing of data in Mergado Editor.

The extension is ideal for:

Online marketers and agencies who need to work efficiently with customer data directly in Mergado Editor, for example for more precise ad targeting or advanced segmentation.
Marketers working with dynamic ad campaigns (Sklik, Google Ads, etc.).
Agencies managing online stores running on Eshop-rychle.cz.

Currently, the extension only supports online stores running on the Eshop-rychle.cz platform. If you run an online store on a different platform and would be interested in support for it, let us know via Mergado support.

How to send data from Mergado Orders to Sklik and Google Ads

Mon, 01 Jan 0001 00:00:00 +0000

How to send data from Mergado Orders to Sklik and Google Ads#

Want to use order data from your online store running on Eshop-rychle for retargeting campaigns? Combine two free Mergado extensions: Mergado Orders and PPC Wolf.

Step 1: Preparing data in Mergado Orders#

First, you need to obtain the email addresses and purchase history of your customers from your Eshop-rychle online store. The Mergado Orders extension will help you with this.

In the Mergado Orders interface, click New connection.
Enter any Name for the connection.
As the Aggregation type, select Email. This is key, because retargeting audiences are built on customer email addresses.
In the Aggregation days field, choose the time period for which data should be downloaded (7, 30, 90, 180, or 360 days).
We recommend checking Restrict feed access to the Mergado system only for greater security when downloading sensitive data.
Enter the API URL, which you obtain from the Eshop-rychle admin.
Save by clicking Create.
In the list on the Connections overview page, click the refresh icon next to this export.

Step 2: Transferring data to Mergado Editor#

Now you need to get the data from Mergado Orders into Mergado Editor, from where PPC Wolf will pick it up. You do this by creating a new project in Mergado.

How to create segments for retargeting campaigns with Eshop-rychle data

Mon, 01 Jan 0001 00:00:00 +0000

How to create segments for retargeting campaigns with Eshop-rychle data#

Want your campaigns to reach the right customers? Create customer segments based on order data.

→ With the Mergado Orders extension, you can easily retrieve valuable customer and purchase data from your online store running on the Eshop-rychle platform. → In Mergado Editor, you can then easily create individual customer segments for remarketing campaigns from this data. → You can then send them to the target ad platform (Sklik or Google Ads) in just a few clicks using the PPC Wolf extension.

How to add actual sales statistics from Mergado Orders to Google Sheets or Looker Studio

Mon, 01 Jan 0001 00:00:00 +0000

How to add actual sales statistics from Mergado Orders to Google Sheets or Looker Studio#

Are you using Mergado Orders to automatically retrieve order data from your online store on the Eshop-rychle platform? In addition to advanced customer segmentation for retargeting, the extension also lets you eliminate repetitive work from manually processing statistics.

If you want a constant, up-to-date overview of your actual sales in real time, you can use the generated CSV feed and connect it to the analytics tools Google Sheets or Looker Studio. The following guide shows you how to turn data from Mergado Orders into automated reports that save you time and improve your marketing decisions.