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    <title>Technical Format Details on Mergado Knowledge Base</title>
    <link>https://help.mergado.com/en/mergado-editor/feed-formats-and-advanced-data-scenarios/technical-format-details/</link>
    <description>Recent content in Technical Format Details on Mergado Knowledge Base</description>
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      <title>CDATA in Mergado</title>
      <link>https://help.mergado.com/en/mergado-editor/feed-formats-and-advanced-data-scenarios/technical-format-details/cdata-in-mergado/</link>
      <pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate>
      <guid>https://help.mergado.com/en/mergado-editor/feed-formats-and-advanced-data-scenarios/technical-format-details/cdata-in-mergado/</guid>
      <description>&lt;h1 id=&#34;cdata-in-mergado&#34;&gt;&lt;strong&gt;CDATA in Mergado&lt;/strong&gt;&lt;a class=&#34;anchor&#34; href=&#34;#cdata-in-mergado&#34;&gt;#&lt;/a&gt;&lt;/h1&gt;&#xA;&lt;h2 id=&#34;what-is-cdata-and-why-does-it-matter&#34;&gt;&lt;strong&gt;What is CDATA and why does it matter?&lt;/strong&gt;&lt;a class=&#34;anchor&#34; href=&#34;#what-is-cdata-and-why-does-it-matter&#34;&gt;#&lt;/a&gt;&lt;/h2&gt;&#xA;&lt;p&gt;CDATA (short for &lt;em&gt;Character Data&lt;/em&gt;) is a way to protect a portion of text in XML from being interpreted as code. In e-commerce feeds, it is mainly useful where elements contain HTML or special characters — typically in &lt;code&gt;&amp;lt;DESCRIPTION&amp;gt;&lt;/code&gt; or &lt;code&gt;&amp;lt;LONGDESC&amp;gt;&lt;/code&gt;. Without CDATA, HTML tags (e.g. &lt;code&gt;&amp;lt;p&amp;gt;&lt;/code&gt;, &lt;code&gt;&amp;lt;strong&amp;gt;&lt;/code&gt;) could be read as XML elements, which leads to an invalid feed or lost content.&lt;/p&gt;</description>
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      <title>JSON in Mergado</title>
      <link>https://help.mergado.com/en/mergado-editor/feed-formats-and-advanced-data-scenarios/technical-format-details/json-in-mergado/</link>
      <pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate>
      <guid>https://help.mergado.com/en/mergado-editor/feed-formats-and-advanced-data-scenarios/technical-format-details/json-in-mergado/</guid>
      <description>&lt;h1 id=&#34;json-in-mergado&#34;&gt;&lt;strong&gt;JSON in Mergado&lt;/strong&gt;&lt;a class=&#34;anchor&#34; href=&#34;#json-in-mergado&#34;&gt;#&lt;/a&gt;&lt;/h1&gt;&#xA;&lt;p&gt;In Mergado, the most commonly used file formats are &lt;strong&gt;XML&lt;/strong&gt; and &lt;strong&gt;CSV&lt;/strong&gt;. However, the Editor also accepts &lt;strong&gt;JSON&lt;/strong&gt;, &lt;strong&gt;TSV&lt;/strong&gt;, and &lt;strong&gt;TXT&lt;/strong&gt;. It may happen that a supplier provides a JSON feed and you need to upload it to Mergado. If the JSON does not load or returns an error when creating a project, the most common cause is an &lt;strong&gt;incorrect format or content&lt;/strong&gt; of the feed.&lt;/p&gt;&#xA;&lt;h2 id=&#34;what-is-json&#34;&gt;&lt;strong&gt;What is JSON?&lt;/strong&gt;&lt;a class=&#34;anchor&#34; href=&#34;#what-is-json&#34;&gt;#&lt;/a&gt;&lt;/h2&gt;&#xA;&lt;p&gt;JSON is a &lt;strong&gt;lightweight text format for data exchange&lt;/strong&gt;. It is human-readable and at the same time easily processed by programs — a universal language for passing structured data between systems.&lt;/p&gt;</description>
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