https://help.mergado.com/en/mergado-editor/automation/ Recent content in Automation on Mergado Knowledge Base Hugo en https://help.mergado.com/en/mergado-editor/automation/how-and-why-to-set-up-price-tiers-in-mergado/ Mon, 01 Jan 0001 00:00:00 +0000 https://help.mergado.com/en/mergado-editor/automation/how-and-why-to-set-up-price-tiers-in-mergado/ <h1 id="how-and-why-to-set-up-price-tiers-in-mergado"><strong>How and Why to Set Up Price Tiers in Mergado?</strong><a class="anchor" href="#how-and-why-to-set-up-price-tiers-in-mergado">#</a></h1> <h2 id="what-are-price-tiers-and-why-set-them-up"><strong>What Are Price Tiers and Why Set Them Up?</strong><a class="anchor" href="#what-are-price-tiers-and-why-set-them-up">#</a></h2> <p>Setting up price tiers means <strong>dividing your product range into groups (called queries) based on price ranges</strong> (e.g., products priced at 0–199 CZK, 200–499 CZK, 500–999 CZK, 1000+ CZK). In Mergado, this segmentation helps you better target adjustments (such as margin or shipping), <strong>choose the right cost per click (CPC) for bidding</strong>, and <strong>effectively configure PPC campaigns</strong> based on price level. Each product segment requires a specific strategy, and knowing which price brackets contain the most products, the highest turnover, or the highest costs gives you a strategic advantage.</p>