Heureka on Mergado Knowledge Base

How Mergado Helps You Advertise on Heureka

Mon, 01 Jan 0001 00:00:00 +0000

How Mergado Helps You Advertise on Heureka#

Do you want to expand your sales into the Czech Republic and Slovakia and reach millions of new customers? Then Heureka is one of the key advertising channels for you. It is the most widely used product search engine in the Czech Republic and Slovakia. It works as the largest price comparison site in the region and also as a marketplace where customers can buy directly.

How to Fix Feed Errors and Prevent Heureka from Rejecting Products

Mon, 01 Jan 0001 00:00:00 +0000

How to Fix Feed Errors and Prevent Heureka from Rejecting Products#

For successful advertising on Heureka, your product XML feed must meet all of Heureka’s requirements. This means it must contain specific elements that are the fundamental building blocks of the data file (XML feed). Mergado takes care of transforming the element structure from your input feed into the structure Heureka requires. However, you are the one who must tell Mergado what information to fill into each element – and you must provide this information in your input feed.

Complete Guide to Product Pairing on Heureka with Mergado

Mon, 01 Jan 0001 00:00:00 +0000

Complete Guide to Product Pairing on Heureka with Mergado#

Product pairing is one of the most important tasks for successful advertising on the Heureka comparison site. This process links your online store’s offer with a specific product card in Heureka’s catalog. If your products are not paired, they only appear in full-text search, which significantly reduces their visibility and chances of generating orders.

Why Is Proper Pairing Essential for Online stores?#

Joint display with competitors – Paired products are displayed directly on the “main” product card alongside offers from other online stores, so customers see your products in one place compared with the rest. Not as a standalone, isolated offer.
Higher search ranking – Product cards rank higher in search results than standalone unpaired offers.
Bidding capability – Only paired products can fully participate in bidding (setting the cost per click) and compete for top positions among sellers.
Trust and reviews – Paired products let customers use reviews, ratings, and comparisons with other products.
Heureka Marketplace – Correct pairing is one of the conditions for activating the orange “Buy via Heureka” button.

What Are the Key Elements for Successful Pairing?#

For Heureka to correctly identify and classify your product, you need to focus on these three elements:

Assortment Report in Mergado

Mon, 01 Jan 0001 00:00:00 +0000

Assortment Report in Mergado#

Assortment Report from Heureka#

Some Mergado extensions (e.g., Pairing Bear, Bidding Fox, Pricing Fox) work with reports from Heureka – most commonly the assortment report. Heureka generates these reports, Mergado Keychain downloads them, and individual extensions draw data from them for analysis. In this guide, you will learn how the process works, how often reports are generated and downloaded, and what to do when Keychain displays the message “Connection issues” or when data appears in extensions with a delay.